Future Edge Interview: Corporate Creativity

By Wayne Morris of Future Edge Ltd.

Media Interview on Creativity

Wayne Morris (WM): What part has creativity / creating played in your life?
Andrew Grant (AG): keeps it varied, interesting and enjoyable

WM: In what ways does your creativity get expressed?
AG: designing programs to help people. There is nothing more exciting than to design a program (leadership, team or personal improvement) and then see how it can change people’s lives

WM: Was there a point in your life when you recognised that you were creative? How did that come about?
AG: no one AHA! moment, just ongoing reinforcement from those around me to recognise and use my talent. I held onto creativity at school but the last few years were hard as school only rewards correct not creative answers. One example of this was the subject English which I failed at high school (as it was very much rote learning) but got high distinctions all through Uni (as it was about creating ideas). If I had not been rewarded at uni with these marks I may have never started writing the educational programs I do now.

WM: How would you describe / explain your creative process?
AG: for corporate work it’s not good enough to just get people to finger paint or look at the clouds. Many corporate people have a left brain baise or a mix, so this needs to be acknowledged and used. They need to see the value of using both sides of the brain in the creative process. So I have had to think creatively to come up with a workable creativity and innovation models and experiential learning activities that engage both sides of the brains. For example, we have developed one exercise called ‘The Chocolate Factory’ that could be seen as a very left brain cross functional process redesign exercise - it borders on six sigma - but what we do is play the game twice with the second round making sure that the participants use creative thinking to come up with significant breakthroughs in redesign (not just incremental steps) and show how this can imprive the process by over 200%. This excites the more analytical thinkers and shows them the value of a creative process.

WM: What suggestions / tips do you have for others who want to explore their creativity?
AG: look for it. Be aware of it. Know when you are using it or need to use it. Surround yourself with creative people and learn about and practice skills and techniques to develop it. There are great books and seminars etc so there’s no excuse.

WM: Do you have any ‘habits’ associated with your creative expression? e.g. a certain place to create, conditions when you are most creative, states of mind, special / favourite tools / equipment / media, any rituals? Comment on any of the pillars
AG: My creative thinking can come when I’m focused at work - for example when I’m giving a keynote talk or seminar my mind is so focused that ideas that I may have read about connect with the principles I’m trying to teach, and they work together to make a very strong point. It can also come out playing sport like surfing, when I am away from the everyday hassles and stresses > BUT I don’t believe that you have to climb a mountain to get inspired. I do believe, however, that doing mundane tedious work that taxes your brain enough to block creative ideas without opportunities for relief or release can be a big killer.

WM: Any comment on any aspects of the Creative Edge Model – positive, negative or just a comment!
AG: Looks great.

WM: Anything else you want to say about creativity!
Feel free to take anything from the creativity article….


Andrew Grant is the managing director of Tirian. He has written over 30 experiential learning team building programs that area now used under licence world wide. He is in high demand as a facilitator and keynote speaker on the topic. He lives between Bali and Sydney with offices Asia wide. For more details see www.tirian.com


The published article with other articles on creativity can be found on Future Edge Ltd's own Creativity Edge Blogs.