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IMAGINE...
If
you could package creativity in a bottle...
what would it look like?
If
you could hang it on a clothes line...
what colour would it be, how would it sit?
If
creativity was a road...
how would it run, where would it take you?
Whenever your mind is stretched beyond familiar boundaries, whenever
you have to think outside the ordinary, you are venturing into the
world of creativity. Creativity is the art of searching for the
wild, the unimaginable, the indescribable. It is the passion to
explore. And it is one of the most fundamental elements of life as
we know it.
Because it has become a vital ingredient for personal and business
success, all individuals and organizations must learn to cultivate
creativity. In today’s rapidly metamorphosing world, in an age in
which innovation dictates survival, creativity matters.
CAPTURING THE CONCEPT
60% of Fortune 500 company executives surveyed have indicated that
they believe that creativity is more important than intelligence. As
one of the essential emerging work skills of our contemporary
competitive environment, creativity most be fostered to some degree.
But it is also an immensely personally satisfying skill that opens
up new avenues of experience for both individuals and organisations.
Creativity allows you to...
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- imagine future possibilities
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come up with new ways of thinking and acting
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solve problems
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adapt to change
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compete in a fast moving, competitive environment
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and…
get much more out of life!
CULTIVATING CREATIVITY
The good news is that being creative is, in fact, a mindset – not a
predefined talent hard-wired into your genes.
Sure, natural ability does play some part. Those people who are able
to access and integrate the right side of their brain more
effectively may seem to be more naturally creative, but a positive
attitude and a dogged determination can often adequately compensate
for any lacking in this department.
It’s true. Anyone who has the will to be creative can significantly
improve their creative abilities.
In
fact, research has shown that those who have lower scores in
divergent thinking tests can still become more creative than those
with higher scores if they regularly exercise the creative ability
they have.
But it
is only by opening up to the possibilities of creative potential—by
fostering a positive attitude—that individuals are able to benefit
from the power of the creative mindset.
IT
CAN BE SIMPLE
Creativity is the ability to see behind the obvious, to come out
with new ways of thinking and experiencing. It is the process of
seeing many different angles to the one scenario, many solutions to
a problem. The innocent mind… the mind that is open, that is willing
to become vulnerable and take risks, that can feel and think as a
child... this is the mind that can become truly creative.
The expert’s mind lives in the past and the future, while the
beginner’s mind lives in the present. The expert feels he has seen
it all before, the beginner is able to see each detail as if for the
first time.
“In the beginner’s mind there are many possibilities, but in the
expert mind there are few.” Shunyu Suzuki
Try exploring your own creative potential, you may be surprised with
how easy it can be to think creatively. And like the genie in the
bottle, you may be surprised at the powerful effect simple creative
ideas can have.
see page 2 "Keys to Creativity"
This is an adapted excerpt from the new pocketbook guide by Andrew
and Gaia Grant ‘Creativity in a Bottle’. The booklet is a simple
action guide that includes a number of different practical tips for
developing creativity.
Available now contact us
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