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The best way to predict the future is to invent it. High performance teams have a clear picture about their basic purpose and share a common set of values, which provides a vision and drives actions towards high performance.

As information becomes a commodity and today’s excellence becomes tomorrow’s norm, companies will have to understand the power of “story” in their organization. But this cannot simply take place at the executive level.  Every person in the company must know, understand and be able to live this “story”. The true test of people understanding their company’s values is if they can apply them outside their given field.