Bruce Haddon

Bruce Haddon Bruce Haddon (MA Grad Dip AFAIM) gets paid for how he thinks. Originally trained as a music arranger at the NSW Conservatorium, he became one of few Australians to write a global TV jingle and toured as musical director for US Soul legends “The Drifters”. Recipient of major advertising awards, Bruce wrote and directed Singapore’s largest business press campaign for global bank ABN AMRO and the Caltex brand ‘Starmart’ now seen in thirteen countries. Bruce named billion dollar superannuation brand “LifeTrack” . He joined speakers from 16 countries at the Fourth World Innovation and Strategy Conference. Bruce holds a Masters Degree in Management from Macquarie University and a Graduate Diploma in Marketing. He was called as a witness to two Federal Government Enquiries and is in demand as a speaker on creative thinking for corporate innovation and personal development. Bruce is based in Sydney, Australia

Bruce's Favourite topics:

Unlocking Creativity: How to harness the power of creativity and use it to your advantage
The Hidden Persuaders: Creating client demand in the post-selling era, and remaining influential now that selling is out of fashion.

Articles by Bruce: