Sales & Marketing Keynotes and Seminars

THE HIDDEN PERSUADERS

Creating client demand in the post-selling era

How do we remain persuasive in an age when buyers like to make up their own mind? How to we change the customers viewpoint in an era when the customer is always right? How can we be champions for our company’s products and still remain on the side of client? How can we be persuasive and influential without being forceful or demanding?
 
The answer is the 'Hidden Persuaders'. The same powerful techniques that give sales energy to famous global brands are now available as a new set of skills for business development professionals.
 
Brands create a new category when the existing one is impossible to win. The change from teapots to tea bags in many nations also produced new market leaders. Professional Persuaders create a new mental category for their products and services.
 
Brands introduce new vocabulary that only they can own. Names like Nike or Walkman replace regular words like running shoe or portable music player. Professional Persuaders find new and unique ways to describe their offer that arouse interest and stay in the mind.
 
Brands deliver a promise and a personality, not just a product. Volvo are safe not just cars. McDonalds are fast and friendly not just food. CNN are authoritative not just the news. Professional Persuaders also build promise and personality into their products and services.
 
Bruce Haddon MA Grad Dip AFAIM is creator of the Caltex brand Starmart seen in  13 Asian countries. He is author of the persuasiveness program used by BMW Australia and described by Dr Robert Hunt of Australian’s Macquarie University as “possessing a unique grasp of the often bewildering subject of human imagination and rare insights into inventiveness.
 
Bruce Haddon’s whirlwind presentations through the mind of a professional creative thinker give sales professionals deeper understanding of the consumer mind and new skills to become powerful creators of change in their marketplace.

“A perceptive thinker with a keen ability to spot a trend.  An absorbing and entertaining presenter of fresh ideas” Wayne Kedward -  ING Australia

Bruce Haddon - The Hidden Persuaders

Andrew Grant - Communication Breakthrough

Paul Brown - The Fisherman's Guide to Selling and Marketing

Suggested Program Outline

BRUCE HADDON GETS PAID FOR HOW HE THINKS Originally trained as a music arranger at the NSW Conservatorium, he became one of few Australians to write a global TV jingle and toured as musical director for US Soul legends “The Drifters”. Recipient of major advertising awards, Bruce wrote and directed Singapore’s largest business press campaign for global bank ABN AMRO and the Caltex brand ‘Starmart’ now seen in thirteen countries. Bruce named billion dollar superannuation brand “LifeTrack” and international company Business Thinking Systems. He joined speakers from 16 countries at the Fourth World Innovation and Strategy Conference.  Bruce holds a Masters Degree in Management from Macquarie University and a Graduate Diploma in Marketing. He was called as a witness to two Federal Government Enquiries and is in demand as a speaker on creative thinking for corporate innovation and personal development

i n t e g r a t e this session with ...

Dimension 1: Business Simulations & Team Building 

dimension 2: Keynote Talks and Seminars    The Hidden Persuaders    Communication Breakthroughh  The Fisherman's Guide to Selling and Marketing  In the Spotlight

Dimension 3: Consultation

This is another original and unique program exclusively designed and presented by Tirian. 

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