T I R I A N  KEYNOTE SPEAKING

"A perceptive thinker with a keen ability to spot a trend.  An absorbing and entertaining presenter of fresh ideas.” Wayne Kedward -  ING Australia “ A  unique grasp of the subject of human imagination … rare insight into the process of inventiveness.” Dr Robert  Hunt  - Macquarie University

1.The Hidden Persuaders
Creating client demand in the post-selling era, and remaining influential now that selling is out of fashion

Today’s consumer wants to choose, not be sold to. But businesses, with their long term focus, need some persuasion to allow for product awareness and prompt appropriate client action. Solutions must be sold – even if consumers won’t be! The answer lies in the Hidden Persuaders, techniques which help to create product demand. Advertising writer and marketing strategist Bruce Haddon harnesses the passive persuaders evident in brand marketing, and applies them to the rapidly changing science of one-to-one professional communication. 'Hidden Persuaders' gives back to product providers the power to create desire and remain a force for positive change.

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2. Productive Creativity
Speaking the language of dreams. How to harness the power of creativity and use it to your advantage

Harnessing alpha brain activity while you are awake is a key to creativity, and this session will help you to utilize this power of creative thinking. A more down to earth word for this ability is Cross-Brain Training (TM), meaning logical thinkers can be taught to expand the dimensions of even logical thinking into a whole new realm. Learn to come up with original new ideas to allow you and your organization to be the market leaders rather than simply followers. A must for anyone involved in product development, presentations, or training.

More about Bruce Haddon
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About Bruce Haddon MA Grad Dip AFAIM
Bruce is the Managing Director of Haddon/Perceptions creative consultancy.  Originally trained as a music arranger, he has since credited with creating a highly successful global TV jingle and being musical director of the US Soul legends "The Drifters”. More recently, he has written and directed Singapore's largest business press campaign for global bank ABN AMRO, and named the billion-dollar superannuation product "Lifetrack". Bruce is the recipient of major advertising awards, and is in demand as a keynote speaker on creative thinking for both personal development and brand innovation.	More details  Photos (ppt) Articles More topics Audio

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