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Through the program, participants will be given the opportunity to enter
the futuristic world of twelve fictional representative organizations, located in
four major regional ‘confederations’. These organizations include:
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A large
corporate biotech company struggling to keep its stockholders happy, and
now convinced that their new genetically modified crops will save poorer
countries from starvation and make them richer than they could possibly
imagine.
o
A
multinational drug company that has been too slow to get their products
to the market due to tight government regulations, but which now has the
opportunity to contribute to the saving of lives and make a tidy
profit in the process. If only they are willing to keep a secret...
o
A
government department responsible for the health of a conservative state
run confederation, which must keep control over more than 1 billion
people and stop panic amongst the masses as a killer disease threatens
to sweep through the confederation.
o
A local
peasant farmer’s association, which must deal with the pressure from
larger organizations and government bodies when individuals’ livelihoods
may be threatened.
o
A tourism
board that has launched a new multimillion dollar tourism campaign just
as the confederation is exposed to a dreadful new threat
o
A group of
activists who believe that GM crops and drug companies are destroying
the world in order to make a profit, but who are themselves being
labeled as terrorists
o
A worldwide
health authority, responsible for monitoring and supporting health
initiatives around the world
o
A hospital
that must deal with a large outbreak of a new killer disease and must
painstakingly and methodically track – in the midst of mayhem – this
killer disease back to the first carrier.
o
A
world-wide media organization that must learn to deal with the need for
a balance between power and responsibility.
o
A “new age”
natural therapy centre trying to offer alternative approaches to health
in a world dominated by large corporations.
The
key to success is in the ability for individuals and small teams
(countries/confederations) to work with the whole group (the
international community) to deal with the issues presented. Crisis and
issue management, corporate social responsibility, ethics, values,
leadership, cross cultural differences... these subjects and many more
are tackled head on in this fast paced realistic scenario.
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